AI in Insurance
Integrated customer view from non-traditional sources
Insurance companies have access to customer data from myriad sources such as clickstreams, Customer Relationship Management (CRM) systems, social media, and web logs. Views of customers are integrated into one holistic view for analytics. More accurately and automatically, insurance products can be recommended, cross-sell and up-sell opportunities can be identified, risk groups can be classified, and more.
Automated and targeted product recommendation
With a data-driven 360-degree view of customers, insurance companies can leverage AI to deduce the most relevant products for their customers. Given inputs such as age, gender, state, zip code, number of dependents, household size, and annual income, an AI platform can readily recommend burial coverage and term coverage in addition to general life insurance coverage. As a result, an agent selling insurance can more intelligently map product variables, such as term and face value, to the specific needs of a customer.
Crush complexity with customer 360
Life insurance, investing, and retirement planning are complex areas where there are numerous dynamic and interrelated data variables. A unified marketing and analytics platform built on top of AI allows insurance companies to crush complexity and realize their key customer objectives through improved customer intelligence.
Improve customer intelligence with AI today
AI enables the insurance industry to gain unprecedented customer intelligence. With ADA, insurance companies can harness the intelligence that has the potential to enable better campaigns to customers and prospects, more effective cross- and up-selling, improved customer service, and increased revenues. Let ADA help you improve your customer intelligence today.