Customer Insights

ADA helps us use Big Data for Customer Insight


Marketing and customer insights teams use ADA to dramatically accelerate data-driven projects, with no IT resources required. In a matter of hours, ADA delivers a secure environment that’s ready for data loading and analysis. Launch projects faster, make an impact sooner. Don’t let complexity or inertia stop you from getting the most out of your data.

Analysts and savvy business professionals won’t need any training or special dev-ops skills to use ADA, so teams can be productive right away. An intuitive web interface makes it simple to move, store and analyze data in the cloud in just clicks. Easily connect ADA with data sources, analytics applications (Tableau, Spotfire, custom, etc.) and use built-in tools for R, Python, SQL and more.

ADA is fully-managed, with white glove support and an industry-leading security architecture. Now you can use the cloud with confidence and deliver results faster. No more wasted time on troubleshooting or waiting for IT. It’s everything your organization needs to collect, store and analyze big data – fully-managed, from one vendor.

Now marketing and customer teams can:

  • Deploy data-driven projects faster, without relying on DIY or IT
  • Get a robust set of data and analytics capabilities in hours
  • Use the cloud securely, with zero devops skills
  • Support custom applications and accelerate projects
  • Spend less time troubleshooting, managing bills and vendors

“You can’t effectively manage your own data infrastructure and keep up with the pace of innovation and scale.”

Rich Sokolosky

Founder ( Sentier Health Informatics )


ADA provides the critical data foundation for a wide range of marketing, digital and customer insight applications. ADA collects and stores data – even big data – and seamlessly supports analytics applications. ADA is fully-managed, setup in hours and simple to use via a secure web interface. You won’t need any special skills or developers to have a big data platform that supports all of your advanced analytics and insight programs. Organizations have used ADA to support a wide range of marketing, customer and digital applications across many industries. Several companies offer applications built on ADA, as well as strategy assistance.

Contact us to learn more about these and other applications powered by ADA’s Big Data as Service:

Retail & eCommerce
  • Brand Affinity
  • Online Attach
  • Market Basket Analysis
  • Offer Optimization
Life Sciences & Informatics
  • Predictive Analytics
  • Patient Insight
  • Real-World Evidence
  • Marketing Mix Optimization
  • Customer & Product Insight
  • Advanced Web Analytics (Omniture+)
  • Behavioral Analytics
  • IOT Advanced Analytics
  • Margin Analysis

Now you can collect, store and analyze a wide variety of datasets, using the latest techniques and technologies. ADA gives you the power and scale of the cloud, without any of the complexity. Give your team a wide range of analytic capabilities (R, Python, Java, Scala, etc.) in a powerful environment.

Deploy Quickly – No IT Resources or Special Skills Required

ADA delivers secure cloud environments in hours. We can give you fast solutions in the cloud, and/or work with other internal teams as needed to implement security and enterprise management features. You won’t need to worry about unpredictable cloud bills or managing multiple vendors. Solutions include cloud infrastructure (Azure or AWS), database and software licenses, analytic tools, as well as all operations and management on one bill.

Fully-Managed, White-Glove Support & Security

You’re not just another email at ADA. All solutions are fully-managed, monitored and supported, so your team doesn’t have to worry about maintenance or operations. You won’t have to deal with multiple cloud vendors, or figure out how to manage security across multiple services. Security is fundamental to ADA, with features like built-in encryption for worry-free data moving.